Shaping the future of broadcasting
For the first time, satellite broadcasters and TV platform operators can enrich their services by adding interactivity to their direct-to-home (DTH) users through a satellite return link. This “giant leap” can be achieved with Starfish, an innovative and cost-effective platform, which equips broadcasters with a flexible and high-performance solution for a satellite-only environment.
Using cutting-edge technologies, Starfish can easily transform traditional entertainment into an interactive experience.
This network scales up to tens of millions users, and only needs easy-to-use, consumer-grade devices available at the user’s own premises. On the operator side, this ambitious target can be met with Starfish, a highly modular and flexible platform. Starfish can be fully integrated with the content provider’s existing architecture, thus significantly minimizing capital expenditure.
HOW STARFISH WORKS
Connected TV is destined to expand rapidly. Growing competition from over-the-top providers will move TV satellite operators and broadcasters to evolve in terms of services and content provisioning strategy
A wide range of services, including non-linear TV, IP-based applications, and home automation, is now possible in a satellite-only environment. This enhancement is achieved throughout the DTH coverage, and is independent of any terrestrial infrastructure, be it wired or wireless.
The Starfish platform boosts non-linear TV services, by allowing a satellite bouquet operator to leverage the impressive evolution of web applications, which are currently accessible only to terrestrial and over-the-top (OTT) operators. In this way, the satellite broadcaster can build its own interactive features with a fully satellite-based infrastructure, available everywhere, and for everyone.
Thanks to Starfish, the operator can offer its customers a number of services via satellite, including payment transactions, on-demand services, HbbTV, pay-per-view, social networking, live show participation and multi screen viewing. Together with TV-oriented applications, Starfish also supports additional integrated services, such as every kind of IP-based application, and home automation.
Finally, a return link, which is available for the first time for all terminals, paves the way for novel features on the broadcaster side, such as enhanced conditional access system (CAS) techniques, real-time audience measurement and remote interactive satellite terminal (IST) control.
Antonio Arcidiacono – Director of Innovation at Eutelsat